Marketing Analyst

Job Responsibilities:

• Prepare reports on findings while illustrating data with numbers/graphs and translating complex results into written texts that are clear and understandable.
• Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition.
• Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters.
• Track and forecast trends and analyze in detail the data collected to provide management with thorough reports and results.
• Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand.
• Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services.

• Education:

• Bachelor’s degree in any field

Work Experience:

• Previous experience in marketing or related field
• Possess search engines, web analytics, and business research tools acumen.

Required Skills:

Excellent oral and written communication skills

Ability to multitask well.

• Deep knowledge of data warehousing, and mining
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc.)
• Strong analytical and critical thinking